Photo by Fox from Pexels

 
Written by Kjetil Manheim

I read a lot. I browse through the Internet every day to update myself on topics that interest me and on the general news. You can easily put me in a category by looking at what sites I visit regularly. Hacker News, The Guardian, LinkedIn and local news is always on the browser path combined with different local news sites and tech sites like TechCrunch and The Verge.

In addition, I listen to podcasts and audio books and since I am addicted to news, I often listen to my local news channel and BBC world Service on the radio.

What has become more and more evident over the years is how my consummation of content and news has become increasingly digital. I almost never touch paper anymore. Even my book reading has evolved into e-books on my Kindle only. TV broadcast has not been part of my life for almost twenty years. It is all digital streaming services and video on demand.

Another thing is how I have come to follow writers, podcasters, bloggers and columnists directly. It is a very long time ago editors guided me through my daily media consumption. Now their products are just part of my feed and the list of contributors to the feed of information I go through in a month is long.

Christina Morillo

Photo by Christina Morillo

Following self-publishers

I have always followed artists and writers. When they published something new, I would notice and seek it out whether it was a new record, a book, movie or a column. Based on my earlier experience of their content I would want to see what they publish next.

It works the same way today only now I manage to follow a lot more people than I used to. In addition, I manage to consume much more content everyday than before.  I follow more independent people than sites, actually, many across different mediums. The same person very often publish books and maintain a blog while they publish columns and articles for newspapers and magazines. Some add a podcasts to their mix as well as publishing videos of their talks and discussions.

This may sound like I am following many professional journalists but not necessarily. I do follow columnists and journalists but I also follow politicians, scientists, comedians, authors, professional specialists, artists, bloggers and many more. The list of people who publish their own is long.

They are part of a global trend where we all participate. People publish directly to their audience instead of going through publishers. Not to suggest publishers are obsolete, they are not. It is just that they do not have the same role as they used to have. Freelance journalists and other content driven professionals do not depend on the publishing industry as they used to. They still publish through editorial media and publishing corporations, however for many this is increasingly just one of many channels used to monetize and get their content public.

Christina Morillo

Photo by Christina Morillo

The challenge

We believe this trend will continue to grow as more opportunities to monetize content through self-publishing rise. The publishing industry will benefit from this trend because they will be able to tend to a much larger list of contributors at a much lower cost. Creators will benefit because they will have many new and alternative ways to monetize their content through than the traditional publishers and consumers will benefit from a much more diverse market.

The self-publishing trend comes with a challenge, though. How do we differentiate between the trustworthy and the cons. The wise from the dumb. The fakes from the truth. It is already a problem and it will continue to be a problem unless we come up with solutions. Publicisto have built in features to verify the identities of its users and use technology to verify all content distributed through the platform. Through this we believe we contribute to such a solution.

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