Photo by Zach Vessels

Written by: Kjetil Manheim

I have a Viking ship made of bronze on my shelf. It is a gift my great grandfather received from “bosses and co-workers” when he retired in 1962. It is quite magnificent in its own way and is a nice object to remind of the past. I do not know if the Viking ship model was expensive or not at the time, but it must have been somewhat above a normal co-workers gift and I can imagine my great grandfather’s appreciation for the gesture.

In 1962 and even in 2002 it where not unusual to get somewhat expensive retirement gifts for a long and loyal service. Today and in the future, I find it unlikely you will get one. Not that the society or we humans are forgetting to give thanks but because work is changing.

According to the “World development report 2019” from the World Bank, “technology is changing the skills being rewarded in the labor market.” Cognitive and sociobehavioural skills that cannot be replaced by robots will be in demand and technology will disrupt production processes “by challenging the traditional boundaries of firms, expanding global value chains, and changing the geography of jobs.” The World bank also predict that “technology is changing how people work, giving rise to the gig economy in which organizations contract with independent workers for short-term engagements.”

I believe this to be true already. Automation using robots and software and the rise of freelancers, self-employed permalancers and companies of one will be among the dominant ingredients of the changes we can expect. Children growing up today must be able to adapt to changes.

Photo by Kjetil Manheim viking ship

A gift for long and loyal service.

The rise of self-employed workers around the globe will be full of vendors who will never meet their clients in real life. The communication will take place through online tools and platforms and for many workers the delivery will happen over the Internet as well. The global nature of this working environment will bring opportunities to all corners of the world and most likely bring prosperity, enhanced creativity and innovations across the planet.

This will definitely be true for content intensive industries where almost everything is digital already. Musicians, filmmakers, journalists, scientists, business consultants, writers and speakers (and many more) will depend on digital distribution and delivery platforms that allow them to operate their business with full personal control and with no geographical or linguistically marked limits.

Publicisto aim to be such a platform.

The future labor market might not be as linear and predictable as it was in 1962. I do believe however, there will come much good out of the new more flexible and agile world that we are heading for.