Written by Kjetil Manheim
One of the best things about being self-employed is freedom. The freedom you have to choose how, when, where and for whom you work. The freedom you have to prioritize in your life and the freedom to take initiatives when you need or want to.
The self-employed lifestyle has its clear advantages if you are up for it, and you are not alone if you are.
Globally self-employment is a strong trend. Freelancing is something we all can relate to, however the trend is wider than the traditional self-employed professions. So-called “Permalancing” is a term that is used more often. In an article in Forbes last year, Brianna Wiest describes permalancing well, and it does not align entirely with what most people think of as freelancing.
According to Brianna Wiest there are some specific characteristic of a permalancer:
You are self-employed and work for yourself.
You have ongoing contracts instead of selling work piecemeal
You are a company of one
You fit a role most people will consider as a consultant role
You may have hourly part-time positions in addition to your main workload
Whether you are a traditional freelancer or fit into the definition of a permalancer, you have a major advantage over the traditional worker, in the sense that you are able to navigate between your professional and personal life as it fits your ongoing life situation. What you miss out on of security and predictability, you gain in flexibility and the freedom to be opportunistic.
The lifestyle have some challenges, though.
Promoting yourself takes time from what you prefer to do
As a company of one, you must be able to sell yourself. Unless you are unique in what you do and provide, you depend on a network big enough to provide you with sufficient engagements and customers. You probably have to do a bit of targeted advertising, sales pitches and networking to get there.
Another challenge is to be able to do all this while you have deliveries. Selling is a skill, sure, but it is also a time consuming task. No matter how good you are, you will have to spend time to maintain a funnel to ensure future engagements and recruit enough new clients to reduce your dependencies of the few.
It is difficult to prioritize documentation
Documenting all your deliveries is also a challenge. Everyone agrees that it is best practice to do it. Still, a company of one is no better at documenting and display their work than a company of thousands. When a delivery ships to the client, everyone focus on the next delivery. Especially if it requires sales effort to get one. Documenting and making show reels tends to get lower priorities because it takes time and does not solve the immediate need for new projects.
Publicisto combines distribution, promotion and documentation
Would it not be nice if you had a platform from where you could both distribute your digital deliveries to your clients, and automatically get them documented and available for display? This would probably save you from a lot of bad conscience without the need for you to put in extra work.
Just as GitHub has solved developers need for a central depository for code deployments, Publicisto functions as a hub for content. You share access and distribute your content deliveries to your clients from the platform and you can easily decide what to show on your Publicisto page. How you distribute, and how and to whom you give access is up to you. The point is that you publish your content deliveries once, to one depository. From there you can re-publish, distribute and syndicate it to many different services, persons and platforms.